Start your own delivery service
Now is the perfect time to start your own delivery service, because the revenue in the online food delivery segment in 2022 was around € 6.09 billion in Germany alone. A delivery service is the perfect complement piece to your existing business to increase your sales.
Since 2020, the Corona pandemic has significantly increased the desire to have an own delivery service. Nowadays, most restaurants already offer food for pick-up or delivery. But not every delivery service is successful. We’ll give you some simple tips to help you start your own delivery service, optimise it and increase your revenue.
How can you start your delivery service?
In the following, we have listed 9 tips for a successful delivery service:
1. Concept
When setting up a delivery service, a well planned concept with a detailed business plan is essential. This will enable you to successfully apply for financing for your project from external investors such as banks.
2. Location
Location is a key factor for success. A proper target group analysis is also extremely important. This should be closely linked to a review of the local structure. Your own delivery service must precisely determine its catchment area to be supplied. The area should be adapted to the distribution of the target groups in order to generate as much revenue as possible.
3. Competitor analysis
Compare offers and prices with your competitors. Evaluation portals show you the strengths and weaknesses of the competition.
4. Product offering
Determine dishes for the delivery and takeaway menu. Think about whether you want to offer your entire menu for the delivery business or only a selection and which dishes will not lose taste or quality.
5. Web shop
To get your customers to order directly from you, you need your own web shop system. This should be tailored to the requirements of delivery services. SIDES creates your personalised restaurant web shop so that you can offer your food digitally for delivery or takeaway in just a few days.
6. Kitchen
Suitable kitchen facilities and space for food preparation are of course essential. See if a storage room is necessary as well. Kitchen software is a good way to optimise kitchen processes and delivery routes. With the help of the kitchen manager, the respective dishes are displayed at the right workstation in your kitchen, so that your team always knows which order is coming next.
7. Packaging material and transport boxes
These should maintain the temperature of the food and drinks to ensure food safety. Note that delivery services should only use licensed sales packaging.
8.Transport vehicle and insurance
If you start your own delivery service, you need a transport vehicle. In addition, if you have a delivery service with a car, you need the right car insurance. You may need insurance that also covers commercial transport services.
The SIDES driver app is suitable for optimised route and driver management: it enables the automatic summary of delivery routes and thus simplifies route planning. With the help of the app, you can see where your drivers are at any given time and optimise the deliveries (e.g. shorten delivery times and process orders faster).
9. Online-marketing
It is very important that you make your web shop visible in order to reach many potential customers. Advertising measures on the internet are particularly suitable for this. You can reach your customers in the best possible way via social media, paid advertisements, Google My Business or various gastronomy platforms.
Vorschriften für die Lieferung von Speisen
Beim eigenen Lieferservice gibt es im Bereich Lebensmittelsicherheit einige Dinge, die besonders zu beachten sind und auf die hingewiesen werden muss:
Ein warmes Produkt, das nach Hause geliefert wird, darf eine Kerntemperatur von 65°C nicht unterschreiten. Daher solltest du darauf achten, wie groß dein Einzugsgebiet ist und Lieferungen in nicht zu weiten Distanzen anbieten. Ansonsten leidet das Produkt unter Qualitätsverlust und deine Kund:innen werden schnell unzufrieden.
Ein kaltes, trotzdem leicht verderbliches Produkt darf eine Temperatur von 7°C nicht überschreiten. Eine kühlere Lagerung gewährt in jedem Fall eine höhere Produktsicherheit.
Alle Behältnisse, in denen deine Speisen geliefert werden und auch die Ladefläche des Fahrzeugs müssen immer sauber und hygienisch sein. Dabei sollte im Voraus in einem Plan festgelegt sein, wann geputzt und desinfiziert wird.
Start your delivery service and profit with SIDES
40% More revenue
No commission for orders received through your own Gastro web shop – increase your profit.
50% Lower error rate
Because you no longer have to type orders into the cash register, errors that can occur while typing disappear.
3x Better optimised deliveries
The kitchen software ensures shorter delivery times by automatically assigning orders to drivers.
20% Cost savings
Thanks to the delivery portal connections, online orders from delivery portals are automatically transferred to the cash register.
Support as you want it
Personal onboarding, dedicated support, explanatory videos and guides: we are there for you when you need us. Together we’ll get the best out of your business!
✓ Emergency hotline for urgent cases
✓ Free onboarding for new customers
✓ Community and help centre with instructions and explanatory videos
The most important functions of the SIDES delivery software
Commission-free orders
Take commission-free orders online with your own web shop and the corresponding app.
Connection to delivery portals
Alle Bestellungen automatisiert in deiner TSE Kasse: Mit den Schnittstellen zu Just Eat Takeaway, Wolt, Uber Eats und Co. kein Problem.
All orders in one system
Whether online, by phone or on the spot – all incoming orders are automatically collected in your POS-system.
Automated route planning
With the help of driver management, orders are automatically combined into optimal routes and can be delivered faster.
Real-time analyses
See analyses of delivery times, sales and much more in real time and from anywhere via the POS-system.
Conclusion
Setting up your own delivery service as a supplement to your stationary restaurant business is an additional sales channel with which you can also reach potential new customers. With a good concept and the right software, you can ensure that your own delivery service does not mean too much extra work for you.
Take into account the most important points when setting up and optimising your gastronomic delivery service: concept, legal framework, equipment, e.g. with your own web shop and advertising. With the SIDES delivery software, you have all the functionalities you need for a successful delivery service.
Request a free appointment now:
- Get a free introduction to the SIDES software
- Increase your sales by up to 40%
- Deliver orders up to 3x faster
- 100% secure and tax compliant