Reward your customers
With the digital loyalty programme, you tie customers to your restaurant over the long term.
Happy Customers
Offer your customers the chance to earn points and give something back to loyal guests.
Digital points system
Offer customers the chance to collect points when ordering via the web shop or in the restaurant. Points can be redeemed for new orders.
Determining points
You decide yourself what cash value the individual points in your digital bonus system will have.
Customised design
Individual awarding of points for products, shopping cart, or commodity groups
Configuration
Use of the digital time card in your gastronomy business can be flexibly limited, for instance, by order channel or time of day.
Own description
Give your loyalty programme its own name and tailor it to suit your gastronomy business.
Multi-store solution
If you have more than one store, you can decide yourself whether the bonus system should be offered in all stores.
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Read postFAQ
Enable your customers to collect points with a digital bonus system. This way you achieve long-term customer retention and can give something back to loyal customers at the same time. The bonus system can be used on site in the restaurant or at the web shop. The bonus system can be used on site in the restaurant or at the web shop. Subsequently, points with a certain cash value can be earned with each order, which customers can then redeem at a later time. You decide how much a single point is worth.
Yes, the bonus system works at your own restaurant web shop! Customers can collect points with every order – whether in the restaurant or via the web shop – and redeem them at a later date.
A separate app is not necessary. With the bonus system, your customers can collect points digitally for an order via the web shop, the app or on site in the restaurant. Points are stored directly in the customer account and can be redeemed at a later date.
Yes – Our digital bonus programme can be customised for your restaurant. You choose whether points can be collected for products, shopping cart or commodity groups. If you manage several branches, you can choose whether the bonus system should be offered in all restaurants or in selected branches only.
As versatile as you are!
Request a free appointment now:
- Get a free introduction to the SIDES software
- Increase your sales by up to 40%
- Deliver orders up to 3x faster
- 100% secure and tax compliant
The SIDES Loyalty Bonus System: The complete loyalty programme for your gastronomy business
For restaurants, regular customers are crucial for success. With an attractive bonus system, you offer them a sustainable incentive to buy and operate cost-efficient marketing.
SIDES offers a digital points system allowing your customers to accumulate points digitally with every order via the web shop, the app (Apple iOS and Android) or on-site in the restaurant.
The bonus card system as an app for digital loyalty points
When it comes to successfully building a business, one of the most important factors is customer loyalty. The question arises: “How do I convince my customer to choose my restaurant again next time?”
There are several types of rewards in loyalty programmes (e.g. loyalty cards in retail) which are used across all industries to provide customers with a long term incentive to buy. In the catering industry, stamp bonus cards are particularly widespread.
Usually they advertise a free item, e.g. a free coffee after the 10th order. Due to the increasing digitalisation in the gastronomy sector and the growing popularity of online shops, it is time to look into the topic and see how this concept can be implemented digitally and how you can benefit most from it. This is particularly true for gastronomy businesses in larger cities and busy places with high numbers of walk-in customers.
Long-term customer loyalty through sustainable added value
The success of the bonus system depends on the corresponding offer and continuity. This means: As the owner, I have to ensure that it has a clearly recognisable value for the customers and that they really benefit from it. They also need to be regularly reactivated and reminded of the bonus system.
Milestones on a certain number of points or small hints, e.g. in the newsletter, are often enough. This is the only way to achieve long-term commitment. An important key performance indicator (KPI) for the success of your bonus system is the so-called loyalty programme ROI (return of investment).
With this you can calculate how sustainable your bonus programme really is. For starters, we recommend a small starting credit, e.g. after registering for the first time in the customer account, along with all important information on how to use the loyalty programme.
The benefits of loyalty programme software for your restaurant
Regular communication with customers is crucial when it comes to gaining long-term loyalty. The challenge is to share informative content at the right time and with the right customer.
Many companies use newsletter marketing to build customer loyalty. The digital bonus system doesn’t replace the detailed newsletter but it fulfils many of its functions and is a great solution which doesn’t require much effort on the part of restaurant owners. Ease of implementation is always one of the main advantages of a customer loyalty programme, but it is only one of many:
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Clear and simple analysis – without paper
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Safe from counterfeiting and fraud
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Continuous marketing campaign with low costs
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Sustainable purchase incentives for customers (every order is an “investment”)
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Service advantage over the competition
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Insight into the ordering behaviour of customers
SIDES Bonus Programme: How can I create a digital bonus card for my business?
With the SIDES bonus system, you have the chance to reward your best customers for their trust. The bonus system is designed in a way that allows owners to design their offers individually and flexibly for as many stores as they wish.
Customers can earn points with every order – whether in the restaurant or at the web shop – and redeem them at a later date. The module ensures regular and cost-effective interactions with your regular customers and creates an attractive incentive for all those who are considering becoming one.
As soon as the bonus system is integrated into the web shop, every customer can earn points with his or her purchases. It makes no difference whether the order was placed online (smartphone or PC) or in the store. Redemption conditions are determined individually by the management.
The same applies to the name of the loyalty programme and the value of a point converted into euros. If one point corresponds to € 0.05, the customer receives, for instance, a € 5 voucher for every 100 points earned.
As the owner, you are free and flexible to decide when and in which time period these are awarded or redeemed so you can offer your customers the best possible ordering experience.