Effective customer marketing for delivery services
There are currently around 158,000 gastronomic companies in Germany. Many of them already use their own or an external delivery service. This is no coincidence, as in 2021, around 8.1 million people ordered food from a delivery service several times a month. Around 42.3 million people in Germany use delivery services for ready meals. These figures make it clear that it is well worth conducting effective customer marketing in this area. We show you how you can use our software to reach new customers and, above all, retain regular customers.
In this article you will learn:
What is customer marketing?
In customer marketing, the focus is on existing customer relationships. For example, in order to successfully market to customers, it is important to collect information about existing customers.
With the collected data, strategies can be developed to target customers and at the same time generate profits.Therefore, the relationship with the customer is extremely important. The company’s cultivation of these relationships ideally leads to customer loyalty.
The basis of good customer relations is customer satisfaction. Of course, this is achieved through excellent service. Other factors, e.g. the product range, will also serve to support this.
On average, it costs seven times more to win a customer than to keep one. Which tools are particularly promising for ensuring customer loyalty in the delivery service? And how can you implement them with our software? We will explain this in the following section.
5 reasons why customer loyalty is so important in the delivery service
Why should you work on customer retention?
- The margin for regular customers is higher than for new customers.
- Regular customers are more willing to pay higher prices.
- Satisfied regular customers represent free marketing, because they recommend your restaurant to others.
- Satisfied regular customers represent free marketing, because they recommend your restaurant to others.
- Regular customers are more forgiving of mistakes if something goes wrong.
How do you bind customers to your delivery service?
Come up with something special
Is the order late? Or was it the customer’s birthday? Surprise your customers with something special. Here are a few examples: A free drink, an extra dish or a personal message on the packaging can all trigger a positive reaction from customers. This way, you end up with satisfied customers who continue to order from you and recommend your business to others.
Voucher promotions
With voucher or discount promotions, you can easily generate additional sales.You can create these easily yourself in your own web shop. You can apply various benefits, individually adapted to suit your restaurant concept. Among other things, you can then set these benefits to apply on specific days. An example might be: a discount offer every Wednesday – “all pizzas for 5 €” or “a 10% discount on all menus”.
Reward your customers
With the SIDES digital loyalty programme, you can bind your customers to your restaurant over the long term. This offers many advantages: With an attractive bonus system, you offer your customers a sustainable purchase incentive and pursue cost-effective marketing. This way you increase customer satisfaction and create more turnover.
The bonus system can be used on site in the restaurant or in the web shop. You decide whether customers can set up an account to take part. Points can then be collected for each order with a certain monetary value. Customers can then redeem the points at a later date. You decide yourself how much a single point is worth.
Our digital bonus programme can be individually tailored to your restaurant. You choose whether points should be collected at item, shopping basket or product group level. If you manage several branches, you can decide whether the bonus system is offered at all restaurants or only at selected branches.
One of the great benefits of a digital bonus system is that you can collect customer information. You receive information on the purchasing behaviour and preferences of your customers, which you can collect and evaluate. Additionally, you can use demographic data and location information and geo-coordinates. The data can be precisely delimited by date and can be assigned to individual locations for businesses with several branches.
To sum up
Every restaurateur should take advantage today of the digital possibilities of customer loyalty. These are particularly effective for delivery services: with your own web shop, you can manage voucher and discount promotions digitally. A digital bonus system is another way to keep customers loyal to your restaurant. The response should be closely monitored and measures should always be adjusted depending on their success. If you are successful, you can take further steps.
Am Ende führen eine Kombination aus Automatisierung durch Technologie und persönlichem Service zum Erfolg. Denn exzellenter Service bleibt als Erfolgsfaktor in der Gastronomie absolut unverzichtbar.
Request a free appointment now:
- Get a free introduction to the SIDES software
- Increase your sales by up to 40%
- Deliver orders up to 3x faster
- 100% secure and tax compliant