For greater online visibility of your gastronomy

Google my Business: Why is an entry worthwhile?

Google’s search engine is now the hub for finding information for millions of users every day. This is also true in relation to gastronomy: most people inform themselves online about a restaurant or bar before they visit it – and most commonly via Google.

Therefore, as the owner of a catering business, it is particularly important to ensure a professional online presence, via your own website or Google my Business (GMB), and to provide your potential customers with all relevant information. In this article you will find out how you, as a restaurateur, can benefit from a confident online presence with the help of Google My Business.

In this post you will learn:

What is Google my Business?

A Google my Business listing is nowadays considered a virtual identity card, listing the most important information about your business (e.g. contact details, address, website, references). The Google My Business profile is free and can be viewed by anyone, i.e. you appear in the Google ecosystem (search engine and Google Maps).

With a listing, you have a free shop window that can have a positive effect on your local search engine optimisation (SEO). By showing up in the local search results of users, you increase the visibility of your online presence. Greater visibility means more visits to your website or more online orders.

Google my Business

Why is it worth listing your restaurant on Google my Business?

1. Free setup: The biggest advantage of Google My Business is that it’s free: you don’t have to spend a fortune to develop your online visibility and reputation. The registration process is simple and relatively quick, and there are no fees for managing and updating your listing.

2. Reliable alternative to a website: Don’t have the time or resources to build your own website? Google My Business is a very good alternative by providing you with an “online storefront” for free. The GMB tool not only has a direct impact on the ranking of your business in local searches, but also has an integrated statistics tool that allows you to analyse the number of visits to your profile or how it was found.

3. The most important information about your business is visible to everyone: by entering your details in Google My Business, all important information is visible at a glance: phone number, address, opening hours, type of restaurant, customer reviews, link to the website, etc. Your GMB profile is a powerful source of information for your potential customers. But remember to update your profile if it is not up to date so that potential customers won’t be disappointed.

4. Easy communication with your customers: A GMB profile is not only a way to improve your local visibility, but it also allows you to interact directly with your customers and visitors, for example by responding to their opinions and comments. There is also the option of communicating directly with your customers via the chat function in your company profile.

Google my Business

5. Visual presentation of your restaurant: A Google my Business listing is also a great chance to present your business and your dishes in an appealing way: Make people want to visit your business and try your food by uploading attractive images.

6. online reservations: Google My Business has a booking function integrated in the profile. To use this function, you must be present on a booking page of a Google partner. If your business is already present on one of these booking sites, the function will be displayed in your profile by default. SIDES offers a direct interface to Google’s ordering function. I.e. Orders via Google can be booked easily and flexibly here.

To sum up

Whether you have just opened your restaurant or are planning to open a second one, a Google My Business listing is a must have for increasing your online visibility and thereby your ranking. By optimally setting up and using your Google my Business profile, your restaurant business can stand out from your local competitors and attract new customers, both online and in person.

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